David Hood

David is the Director of Talent at MyMarketingLife, the new professional community for Marketers and aligning new technologies with marketing and business improvement. He prides himself on offering quick and lasting competitive improvements and is a major figure in modern professional marketing in the UK.

Former Board member of both the Chartered Institute of Marketing’s Scottish Board and the Market Interest Group Board Currently a Board member of competitiveScotland, an umbrella organisation partnership between the University of Strathclyde and Manufacturing companies in Scotland, advising on Marketing and Competitive Strategy A Keynote Speaker at many leading Marketing and modern business improvement events Organised and Chaired the major marketing profession’s ‘Managing Total Marketing Conference’ at the International Direct Marketing Fair Member of the Content Advisory Board for the Marketing Leaders community

PgD Marketing (dist)

1. Strategic marketing – from large to small firms
2. Marketing and Business Planning – with focus on profit, not flaff
3. Business to Business marketing specialist
4. Specialist engineering
5. New product development
6. Worked within Engineering, Electronics, Laboratory, Health and Environmental sciences
7. Provides powerful practical workshops that uncover major profits
8. See his personal manifesto: http://www.themarketingleaders.com/articles/oct06/david_hood.htm